MYTH #1: A BUSINESS MANAGEMENT SYSTEM IS ONLY NEEDED FOR COMPLEX PROCESSES

Many supply chain management companies purchase a business management system to control warehouse inventory, increase efficiency, and save costs. Still, the purpose of a business management system is much broader than just the supply chain management process. The reason for the creation of the business management system was to achieve the goals of supply chain management. Therefore, today’s most modern ERP is broader than inventory management’s function alone. In the 21st century, the purpose of the business management system is to provide the system user with a simple, easy-to-understand principle of using the system, which brings customer satisfaction. Another critical aspect of ERP is the ability to share results, data, and reports between departments, where time is saved for additional communication and avoiding human errors.

MYTH #2: BUSINESS MANAGEMENT SYSTEMS ARE NOT AFFORDABLE FOR SMALL BUSINESSES

Many believe that purchasing a business management system must already have X amount of data and XXXXXXXXX euros, but this is no longer a reason not to buy a business management system because many of them are based on cloud computing.

One of the advantages of the many business management programs are based on cloud computing, and licenses are rented. You can start working at any time from anywhere in the world. ERP does not require expensive investment in complex IT infrastructure at all. Cloud computing-based systems can cover not only the operational processes of large companies but are also ideal for small companies.

MYTH #3: MANY THINGS NEED TO BE ADDITIONALLY CUSTOMIZED IN ERP

When a company begins to think about what kind of business management system they need and which would best suit their needs, they often have to think about the flexibility of ERP, i.e., how much and how easily it will be possible to adapt the system to the individual needs of the company. This applies to companies covering specific fields, such as pharmacies, construction companies, etc. On the other hand, a suitable and modern business management system should already be appropriate with minimal individual corrections or adaptations. Of course, the system’s flexibility is mandatory so that you always have the opportunity to expand the system’s functionality through your company’s business processes if needed.

Advertisement

The eCommerce experience is a segment of your all-around customer experience. It represents how your customers interact with your brand online and offline. It is worth mentioning that customer experience is a total of cognitive, affective, sensory, and behavioral consumer responses during all stages of the shopping process, including pre-purchase, consumption, and post-purchase.

How can the customer experience be improved online?

E-commerce customer experience management is a strategy of online techniques and technologies. It processes a company uses to track, oversee and organize every interaction between a customer and the brand meeting or exceeding customer expectations, thus, increasing customer satisfaction, loyalty, and advocacy. This begins when a person first sees your product online or lands on your site, to each interaction with your brand in between, and goes through the post-purchase stage. 

Customers are no longer satisfied with just products, and to stay ahead, businesses need personalized experiences that set them apart from the rest. Providing exceptional customer experience through an e-commerce store is a certain way for businesses to succeed.

E-commerce experience tools

Shoppers demand personalized customer experiences, and it is more than just marketing, as it is usual to think about personalization. Personalization is about data, the relationship between brand and customer, and the ability to offer your customers what they want, search for, and think of. So, to provide a better and more personalized customer experience, use e-commerce tools, such as SALESmanago personalization tools. 

You’re mistaken if you think digitalization products are not connected with customer experience. When you implement and develop an e-commerce solution for your business, even system integration may be associated with your eCommerce experience, like Connect product. 

Don’t isolate any process of your whole business, but integrate every system you own into your own smooth ecosystem solution for your eCommerce experience. Contact us if you think business digitalization is what you need right now for a brighter future with fewer struggles and issues. 

Digital commerce is an action of online shopping or selling of items on your digital shop or over the Internet. It is a fully automated process of eCommerce services. Digital commerce includes people, technologies, and business processes to execute enhanced eCommerce, analytics, promotions, pricing, customer experience, retention, and all shopping channels, regardless of where customers’ shopping journey starts and ends.

Why is digital commerce important?

Digital commerce can deliver invaluable customer data when used with the right tools. By exploiting customer data, you can provide a more personalized customer experience across all channels. Customer data allows brands to reach new customers, build loyalty with existing consumers, and improve overall sales. 

What is an eCommerce business?

Digital commerce is a business model that moves quickly and dynamically. It enables a business to scale and provide a personalized experience to customers. It’s data-driven and omnichannel. You can reach your digital shoppers wherever they are, on their preferred devices.

Digital commerce sells products and services to consumers in a self-service or interactive experience that increasingly transforms companies’ business.

Digital commerce has many different business models. The most popular is business-to-consumer (B2C) digital commerce. It involves bringing two parties together, with a third-party website facilitating the transaction. However, this e-commerce business model could be more stable than traditional setups.

In addition to selling products and services, businesses also offer subscription-based solutions, such as SaaS applications. These business-to-business deals are typically more significant, less frequent, and require no human interaction. Examples of B2B digital commerce include collaboration tools and automation software products.

eCommerce development services

Invertus is client-focused, creating strategic digital shopping solutions that deliver tangible business results. It offers full-service of e-commerce strategy, development, and services. PrestaShop, Shopware, and Sylius are our platforms of choice for e-commerce, so an e-commerce solution built by Invertus can be relied on to be scalable, reliable, and secure.

In eCommerce, information and communications technology is used in inter-business or inter-organizational transactions (between and among organizations) and business-to-consumer transactions (between organizations and individuals). 

Digital commerce attracts technologies such as mobile commerce, electronic funds transfer, supply chain management, online transaction processing, electronic data interchange, inventory management systems, and automated data synchronization systems/products.

The use of e-commerce technologies helps to increase sales performance in the virtual store through automation, streamlining and optimization of processes, and customization, among other things.

What is an example of eCommerce technology?

There are a few leading eCommerce technologies:

• Omnichannel presence and support.
• Extensive personalization.
• Shift to mobile.
• Conversational marketing.
• AI chatbots.
• Image search.
• Efficient checkout process.

In 2023, personalization is set to become one of the biggest e-commerce trends. Personalization gives customers tailored experiences based on their interests, needs, and preferences. Brands can offer personalization by using customer data to create unique experiences and build customer loyalty. 

Marketers are now customizing marketing activities and experiences for individual customers using AI, data, and analytics. Known as hyper-personalization, this is said to be the future of customer engagement in digital marketing. Understanding the needs of consumers, predicting what they may want in the future, and tailoring communication and attention to address those needs will now be the key differentiator for brand marketers.

In today’s increasingly unpredictable, hyper-competitive, and chaotic world, offering personalization in digital marketing is no longer a fun-to-have element but an essential requirement that consumers expect to have. As a result, they are likely to buy from and be loyal to brands that listen to them, understand their requirements, and cater to them. Hyper-personalization helps marketers do that using technological advancements like AI, big data, and machine learning. 

Invertus enables digital commerce for businesses that want to scale and cross borders! We can help you manage and advise on every aspect of your business’s digitalization. Do what’s best for your business and take action! Let’s talk. 

Failure to integrate an eStore with a business management system creates serious inconvenience for both the merchant and the customer quite quickly.

Why is it crucial to integrate ERP and e-shop?

Many have faced a situation where, after ordering an item in an online store, a few days later, they get news that the item is unavailable and will not be available shortly. Or when you collect your digital shopping basket for dinner, a courier contacts you, saying you won’t get the main ingredients. Such and similar situations are examples of uncoordinated activities between the ERP and the e-commerce platform. Such situations are not only disappointing for the customer. This gradually reduces customer confidence in the merchant, and it is a huge possibility that this buyer will make the next purchase from your competitor.

Such systems are not equally harmful to intra-company trade: this may be the cause of inefficient and redundant work. For example, employees with online orders spend time searching for items that are simply out of stock. The accounting manager must, however, take care of the refunds of goods that the customer could not get.

You can easily avoid all these problems by linking your ERP to an e-commerce platform for data synchronization. In this way, customers will simply be unable to order an item outside the warehouse or will be informed when they can expect it. In addition, IT administrators will not inherit errors by manually transferring data between systems, and accounting staff will save time without being loaded with refunds.

eCommerce software

Connect product is for online businesses that want to grow, scale, and go cross-border. How can integrating PrestaShop eStore and Microsoft Dynamics ERP help your business thrive? System integrations ensure smooth data transition between the systems, letting merchants see real-time changes in the balance of goods, respond immediately to decreasing stocks, organize work, and avoid wasting time on repetitive tasks. Data integration undoubtedly saves time and costs. In addition, the integrated product makes challenges easier to handle. Contact Invertus for more information.

What is an example of a usual digital commerce business?

Technology expands business metrics and creates new perspectives for decision-making. High-quality data-driven solutions enable technology to be recruited and market leaders to be informed correctly based on financial indicators and consumer expectations. This is why introducing different technologies into businesses is not yet digitalization. Only interoperable technologies create conditions for developing and servicing coherent processes.

A McKinsey study indicates that at the beginning of the COVID-19 pandemic, humanity had progressed for five years within eight weeks. However, traditional businesses and services have often made progress but haven’t met consumers’ expectations before the pandemic, and their gap has increased after it even more.

Often systems that enterprises use work separately from each other, and such an approach causes companies’ customer loss and even leads to a fall in their future sales.

Fragmented technologies and data shortages are very costly for businesses. Unfortunately, businesses still underestimate the cost of individual business processes and their integration. So often, they struggle with consequences but do not solve what causes them.

Simple solution, like Connect product, may help avoid so much mistakes and solve issues that online businesses have. Merging sales channels, integrating data, and combining them will save so much time for sales administration. Following it, accountants may work towards more complex tasks instead of creating return invoices for the products that aren’t in stock and help avoid errors.

eStore can’t be isolated from the rest of the business processes

The further, the more an eStore becomes an important or even the most important sales channel. However, as a technology, the eStore itself does not generate sales. But, like a physical store, it must neatly arrange the goods, be prepared to assist the customer with consultants, and have customer-friendly billing methods in place (by the way, priorities vary considerably from country to country, even in this area). Similarly, the online store must integrate everything necessary to enable the customer to purchase and receive the product on time.

ERP is not just an accounting system. It is a business solution for all business applications and services.

Connecting your ERP to an online shop is necessary when you sell items that do not have a limited balance or manage prices according to dynamically changing rules (or even apply special prices to different customers). Not to mention that many of the more complex functions would also require the assistance of additional staff, which is, in many cases, a challenge in today’s labor market. Integration between ERP and online shop synchronizes data in-between and avoids human errors or misunderstandings when data is exchanged over time. This is only part of the issues addressed by integrating the ERP and e-shop. And while, in general, more business digitalization requires time, integrating ERP and digital store is more a matter of hours if you choose an integrative product, like Connect.

Efficiency is felt by employees, who do not have to perform repetitive actions or copy data between different programs, and managers find the ability to make data-driven decisions and do so in real-time.

Efficient digital solutions require a systematic assessment of business needs and processes. Unfortunately, digital business transformation is often circumvented by myths and misjudgments. Discussing these problems and their solutions with professionals in this field would be very reasonable, which can lead to a successful business future. The world is full of solutions tailored to different needs, and it is common for clients to choose the right way to win a lottery.

Invertus offers Business strategy & consulting, eCommerce development, Custom development, eCommerce products, Service & maintenance, UX & digital marketing services.

More about Invertus @ invertus.eu

Invertus team focuses, on broadening experience, and deep expertise in B2B, B2C, payments, logistics, marketing automation, ERP, CRM integrations, UX/UI design, and custom development. Everything that makes us a preferred partner. Our agile working methods and test-driven techniques offer the best results regardless of the complexity of the product or solution.

Invertus offers Business strategy & consulting, eCommerce development, Custom development, eCommerce products, Service & maintenance, UX & digital marketing services.

More about Invertus @ invertus.eu